Founded by an Australian expatriate and a native Canadian, Coalition Craft Co. is a fledgling business focused on the distribution of artisanal spirits locally produced in the province of British Columbia. With the core monogram logo designed in a high contrast stencilled serif style, an “industrial chic” aesthetic was developed—a visual nod to the company’s industry-facing approach. From there, a variety of logo and typographic arrangements were designed to provide alternates that establish a consistent yet dynamic identity.
