Human Construct is a branding and design agency focused on the hospitality industry in British Columbia, Canada, and abroad. The name was selected because a "human construct" is not limited to physical things, but applies to ideas as well—a tidy reflection of the agency's aim to produce creative work based on a rigorous and methodical process. The agency's own identity is strict minimalism in black and white, allowing the client work to be the main attraction; vintage mechanical blueprints have been used sparingly to add small bits of texture where appropriate.
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