Dead Eye Rye is an identity project for a theoretical whisky brand. The concept is to blend the modern concepts associated with Art Deco and those of a more ancient and occult origin, producing a brand aesthetic that is at once familiar and mysterious.
Bottle front and back (featuring a crop of an illustration pulled from a 19th-century book on occult practices)
Poker cards; the back features a small inscription in Latin, "Habeas oculum ad praemium," which translates to "Keep your eye on the prize"
Posters, again using illustrations pulled from a 19th-century book on the occult and the same Latin inscription as the playing cards